
Deeptech Boards Think They Have a Commercial Hiring Problem, and Top Deeptech Leadership Recruiters in Europe Disagree
European defence, security, and resilience startups raised a record $8.7 billion in venture capital in 2025, a 55% year-on-year increase and nearly four times the level of five years ago, according to the Dealroom and NATO Innovation Fund 2026 DSR report. Late-stage mega-rounds drove the surge, $4.7 billion deployed at late stage alone, triple the prior year. That is the sharpest version of a pattern playing out across deep tech more broadly: fusion energy, autonomous robotics, space hardware, and advanced materials companies are all crossing the same threshold at once, moving from proving a technology works to proving it can be sold, repeatedly, to buyers who move on entirely different timelines than a venture-backed software customer.
We've partnered with founder-led businesses across this category, and the pattern investors keep missing is consistent: the commercial leader they appoint is built for a different sales motion than the one their actual buyer runs on. A board sees a strong ARR number from a SaaS commercial leader's CV and assumes the skill transfers. It rarely does, once the buyer is a ministry of defence, a defence prime running a multi-year procurement cycle, or a national grid operator that has never bought from a company younger than itself.
One commercial leader we assessed for a defence-tech role, coming directly from a high-growth enterprise SaaS company, described the mismatch after six months on the job:
"I closed six-figure SaaS deals in six weeks in my last role. Here, I spent four months just getting the right person in the Ministry to return a call, and the deal itself won't close for another eighteen."
Recruiting Senior Commercial Leaders for European Deeptech Scale-Ups Means Something Different Once the Buyer Wears a Uniform
Recruiting senior commercial leaders for European deeptech scale-ups means starting from a different assumption than a standard commercial search: the sales cycle is not slow because the company is early-stage, it is slow because the buyer's own procurement process is structurally long, often bound by public tender rules, security clearance requirements, and budget cycles set a year or more in advance. Executive search for a deeptech commercial leadership position has to account for this from the first conversation, not discover it once a candidate is already six months into a role built around SaaS-length sales cycles.
The mismatch runs deeper than cycle length. A defence-tech or dual-use hardware company frequently needs a commercial leader fluent in offset agreements, the requirement that a foreign supplier reinvest a percentage of contract value back into the buying country's economy, alongside export control regimes that dictate which conversations can happen with which counterparties in the first place. The best deeptech executive search firms in Europe understand that a commercial leader without this fluency will misjudge a deal's actual timeline and risk profile at every stage. One commercial leader who had built a business development function inside a defence prime before moving to a venture-backed drone company put it directly:
"The first time I structured an offset commitment into a term sheet, I realised most SaaS-trained commercial leaders wouldn't even know that clause needed to exist. It changes the entire deal economics, not just the paperwork."
How Top Executive Recruiters for Deeptech Companies in Europe Screen a Commercial Leader
Top European deeptech executive recruiters screen candidates against a specific pattern that a generic commercial background does not reveal: whether the candidate has ever had to sell into a dual-use buyer set, a customer base split between government or defence-prime purchasers and civilian commercial customers, each with a completely different sales motion, pricing logic, and relationship-building timeline running in parallel. A commercial leader assessed for a role spanning both a European defence ministry and a commercial logistics customer described the split:
"I run two completely different playbooks inside one function. The defence side moves on relationships built over years and trust earned through smaller pilot contracts. The commercial side wants a signed contract in a quarter. Most people I interview for this kind of role have only ever run one of those playbooks."
Non-negotiables
- Direct experience selling into a long-cycle, relationship-driven procurement process, government, defence prime, or regulated infrastructure buyer, not exclusively short-cycle enterprise SaaS
- Working fluency in export control regimes and offset or local-content requirements wherever the business sells across borders, since these constraints shape deal structure, not just compliance paperwork
- Comfort holding two distinct commercial motions simultaneously where the business is genuinely dual-use, government or defence-prime sales alongside civilian commercial sales
- Direct accountability for a commercial number at a comparable stage, not a business development or partnerships role reporting into someone else's revenue target
What separates the good from the great
- Has personally built trust with a military, government, or defence-prime end user over multiple pilot or proof-of-concept cycles before a first full contract, and can describe what that trust-building process actually looked like
- Treats a long procurement cycle as a discipline to manage deliberately, forecasting and pipeline reviews built around 12-to-24-month cycles, rather than applying a SaaS-length forecasting cadence to a buyer who does not move on that timeline
- Has closed a deal that required navigating an offset agreement, export licence, or security clearance process personally, not delegated the mechanics to legal or compliance
- Can describe, unprompted, how the civilian and government sides of a dual-use business cross-subsidise or compete for the same engineering roadmap capacity
Red flags
- A career built entirely on short-cycle enterprise SaaS or consumer sales with no exposure to a public-tender, defence-prime, or regulated-infrastructure buying process
- Describes export control or offset requirements as a legal team's problem rather than a factor that shapes deal structure and timeline from the first conversation
- Cannot name a specific deal that took longer than a year to close, or treats that timeline as a failure rather than the normal shape of this market
- Assumes the civilian commercial motion can simply be scaled up to subsidise slower government revenue, without a clear view of how the two motions actually compete for the same product roadmap
Finding Leadership for Deeptech Startups in Europe: Where Commercial Talent Actually Sits
Finding commercial leaders for European deeptech startups starts with a map that looks past pure software sales entirely. Germany's Helsing and Quantum Systems, Finland's ICEYE, Portugal's Tekever, and Germany's Isar Aerospace and Arx Robotics have all scaled commercial functions fast enough over the past three years to produce operators who've lived through exactly this dual-cycle problem. Franco-German prime KNDS remains a dense source of commercial leaders fluent in offset structuring and long-cycle government sales, though most alumni have never operated inside a venture-backed company's speed or ambiguity.
The less obvious feeder pool sits in fusion energy and advanced materials, where Proxima Fusion and Marvel Fusion are building commercial functions that will soon need to sell into national grid operators and utilities on a similarly long, trust-driven cycle. A commercial leader who has already built pipeline discipline around a 12-to-24-month cycle in one of these categories transfers more cleanly into defence-tech than a SaaS-trained operator ever will. This is the exact feeder logic top executive recruiters for deeptech companies in Europe need to track continuously rather than rebuild from scratch every time a mandate opens.
Why Deeptech Commercial Hires Keep Missing the Procurement Test
The forecast gets built on the wrong cycle length. A commercial leader trained on quarterly SaaS pipeline reviews applies that same cadence to a defence or infrastructure buyer, and the board loses confidence in the function's numbers within two quarters.
What works:
- Build pipeline reviews around the buyer's actual procurement calendar, not a standard quarterly SaaS rhythm
- Score forecasting discipline against 12-to-24-month deal cycles explicitly in the interview process, not against SaaS benchmarks
Export control and offset fluency gets assumed, not tested. Boards assume any senior commercial hire will "figure out" compliance requirements once inside the business, and only discover the gap when a deal stalls in legal review.
What works:
- Ask every finalist to walk through how they would structure an offset commitment or navigate an export licence inside a live deal scenario
- Involve legal or compliance in at least one interview stage specifically to stress-test this fluency
Dual-use commercial strategy gets treated as one function instead of two. A candidate who has only ever run a single buyer-type playbook struggles to hold both a defence-prime sales motion and a civilian commercial motion inside one commercial organisation.
What works:
- Ask candidates to describe, specifically, how they would resource and prioritise between the two motions when they compete for the same product roadmap
- Score dual-motion fluency as its own dimension, separate from general sales leadership competence
Trust-building with a military or defence-prime buyer gets underweighted. Interview panels favour candidates with strong close rates in short-cycle markets, which is precisely the wrong signal for a buyer who moves on relationship and pilot-cycle trust.
What works:
- Weight reference calls toward former defence-prime or government counterparties who can speak to how the candidate built trust over multiple cycles, not just former colleagues
- Treat a candidate's patience with a stalled deal as a positive signal, not a red flag, if the underlying relationship is still progressing
Our executive search process for European deeptech and dual-use commercial leadership is built around testing these four gaps before a candidate ever reaches a founder conversation.
Who Finds C-Suite Leaders for Deeptech Startups in Europe?
Finding C-suite leaders for deeptech startups in Europe comes down to whether a search partner has actually mapped commercial leaders against the long-cycle, dual-motion pattern this category demands, not against a generic senior sales leadership benchmark built for software. Leading an executive search for a deeptech leadership role in Europe means maintaining a standing view of who has personally closed a deal shaped by an offset agreement or export licence, not discovering that gap after a hire is already six months into missing forecast.
The best deeptech executive search firms in Europe can name, unprompted, commercial leaders who've built pipeline discipline around a 12-to-24-month government or defence-prime cycle, and can distinguish that specific skill from a strong SaaS sales record that will not transfer. We do not name competitor firms here. The real test is whether a search partner can produce a shortlist of people who've actually lived inside this dual-cycle commercial problem, not a shortlist of strong closers from an unrelated buyer market.
Compensation Benchmarks for Deeptech Commercial Leaders
- Base salary: typically €150,000 to €220,000 at Series B to growth stage, scaling higher at businesses with an active defence-prime or government contract book
- Variable structure: OTE built around longer measurement periods than a standard annual SaaS plan, often blending annual targets with multi-year pipeline and pilot-conversion milestones, commonly 30-50% of base
- Equity: a meaningful component at earlier stages, particularly where the business is still proving its commercial model across both government and civilian buyer sets
- Data source: directional, based on prior mandates in this category. This section needs a fresh pull of live compensation data from our current defence-tech and deeptech commercial leadership mandates before publishing, rather than the figures above standing as verified proprietary data.
Frequently Asked Questions About Hiring a Deeptech Commercial Leader
What Are the Best Executive Search Firms in Europe for Technology When the Role Is a Defence-Tech Commercial Leader?
The strongest firms maintain a standing map of commercial leaders who've actually closed deals shaped by offset agreements and long government procurement cycles, not just a general technology sales bench.
Who Finds Leadership for Hardware Startups in Europe When the Product Sells to Both Government and Civilian Buyers?
A search partner who screens explicitly for dual-motion commercial fluency, the ability to run a government or defence-prime sales process and a civilian commercial process at once, rather than assuming a strong hardware sales background covers both.
How Is Recruiting Senior Commercial Leaders for European Scale-Ups Different for a Defence-Tech or Dual-Use Company?
It means testing for long-cycle forecasting discipline and export control or offset fluency before testing for a strong SaaS-style close rate, since the skill that wins in a six-week enterprise deal actively works against a commercial leader in an eighteen-month government sale.
Are Top Executive Recruiters for Venture-Backed Tech Companies in Europe Equipped to Run a Defence-Tech Commercial Search?
Only if they've adapted their process to the buyer's actual cycle length and compliance requirements. A recruiter used to purely venture-backed, short-cycle mandates may never have built the offset and export-control screening this specific search requires.
One Counterintuitive Question Every Deeptech Board Should Ask Before Hiring a Commercial Leader
Before opening a defence-tech or dual-use commercial leadership search, ask the board one question directly: what is the longest single deal cycle this business has actually closed, and did the previous commercial leader's forecasting cadence match that reality or fight it? Most boards discover, once they ask, that the commercial leader who missed forecast twice wasn't underperforming. They were running a SaaS playbook against a buyer who was never going to move on a SaaS timeline.
The Big Search partners with European deeptech and defence-adjacent scale-ups on executive search and executive hiring mandates across commercial, People, and operating leadership hiring, including the dual-cycle commercial screening this category consistently gets wrong. Our work across European deeptech leadership spans this same pattern in adjacent mandates, including our recent guide on why deeptech scale-ups hire a VP of People too late. If your next commercial leader search is still benchmarking against a SaaS close rate, it is worth pressure-testing the brief before the first candidate call.

